The National Restaurant
Association (NRA) this week released a new edition of its Consumer Spending in
Restaurants report – an analysis of spending on food away from home by
demographic groups. Last published in 2009, the report can help restaurant
operators strategically plan their menus, services and marketing programs to
build and maintain sales.
“Looking at demographics
is extremely important for restaurant operators. One primary influencer on
spending is income, in that the more cash-on-hand consumers have, the more they
are likely to spend dining out,” said Hudson Riehle, senior vice president of
the Research & Knowledge Group for the NRA. “Our report breaks down income
levels and other important factors to show how spending on food away from home
can vary significantly according to household traits and composition.”
“For example, households
with annual income above $70,000 comprise a third of all households but account
for 56 percent of total spending on food away from home. And, young adults who
have not yet reached their peak earning years spend less dining out when
counting dollars, but a higher proportion of their total food budget compared
with families with children,” Riehle said.
According to the report,
average household spending in restaurants was $2,678 in 2012 (or $1,071 per
person), an increase of 2.2 percent over the previous year. Broken down by
region, the Northeast and the West outspent the Midwest and the South. Breaking
it down further by major U.S. city, Washington, D.C. led the nation both in
levels of spending and proportion of total food budget spent in restaurants.
Based on 2012 Bureau of
Labor Statistics data, Consumer Spending in Restaurants breaks down
spending patterns by household income, age of household head, household size
and composition, ethnicity, number of household earners and occupation. In
addition, it breaks the information down by region, as well as Metropolitan
Statistical Areas (MSAs) in each region.
As with all the NRA’s
research publications, NRA members receive a 50 percent discount. For details,
visit Restaurant.org/Research.
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