The rising
costs of coffee and protein-based foods, including bacon, eggs, ham and beef,
are creating concern among industry experts and chains specializing in the
breakfast day part who say the prices, historically, are higher than ever
before.
Food cost
pressures are building, said Hudson Riehle, senior vice president of research
for the National Restaurant Association. “Operators have watched carefully
what’s going on with staple breakfast items like eggs, bacon and coffee. Some
will consider operational adjustments as cost pressures are sustained.”
According to
the NRA’s monthly Restaurant Industry Tracking
Survey, operators once again cite food costs as their top challenge. Last
month eight in 10 operators said their average food costs are higher now than a
year ago. Among family-dining restaurants, many of whom focus on breakfast,
nine in 10 operators report higher food costs.
“Price
fluctuations of commodities can have a significant impact on the operator’s
bottom line, especially if the items in question are essential to a specific
concept or menu. Breakfast has been a growing day part over the last several
years, as restaurant operators explore new avenues to build business and more
consumers live life ‘on the go’,” Riehle said.
John Barone,
commodities analyst and CEO of MarketVision Inc., says prices eased over the
summer but remain high, almost across the board. A drought in Brazil this
spring continues to drive up coffee costs, he noted.
“Coffee
prices dropped 20 percent between April and July, but have regained most of
that drop and look to be headed higher over the long term,” he said. “Brazil
has a multi-year coffee problem. The bottom line is breakfast chains are really
feeling the heat.”
Some larger
restaurant companies were able to negotiate contracts before costs started
climbing. Corner Bakery Cafe, right now is in a good position on its coffee
contract, although that could end sometime next year, said Ric Scicchitano,
senior vice president of food and beverage.
“We did a
lot of forecasting and booking on the contract side to manage risk for all of
2014 and into 2015 as much as possible,” he said. He said the company
locked in a good coffee contract when it saw favorable prices in the last half
of 2013, but will have to reset that contract for 2015. “We haven’t been
exposed to the spike in prices, but I’ve been telling everyone that headwinds
are brewing for next year because we don’t have positions to carry us all the
way through 2015.”
Dunkin’
Brands, parent of Dunkin’ Donuts, indicated it is exploring the possibility of
raising prices on its coffee beverages to offset the surging cost of coffee.
"We are
currently holding conversations with our domestic franchisees about a modest
increase in coffee prices,” spokeswoman Michelle King said. “We have not taken
any significant price increases on coffee in the last several years and even
with a modest increase, we continue to offer a great value to our guests every
day."
Coffee isn’t
the only commodity causing headaches.
Barone said
prices on pork bellies, or bacon, are down about 20 percent from year-ago
levels but remain historically high due to potential supply issues related to
the outbreak of PEDv, or porcine epidemic diarrhea, which affects newborn
piglets. Even after recent drops, the prices of ham and pork trimmings, or
sausage, remain 30 percent higher than last year.
PEDv disease
is expected to reemerge this fall, when the weather cools, Barone says.
“There’s really no end in sight because no one has any real information on when
the virus will be under control or how much damage it will do to supplies.”
Dennis
Lombardi, executive vice president of strategies for foodservice consultant WD
Partners, says he expects more restaurants, especially small operations and
independents, will update and re-engineer their menus to feature alternative
items that aren’t as costly to serve.
“For
independents, there really seem to be few choices available,” he said. “They
basically can endure the higher food costs, change their menu prices
accordingly, or update and re-engineer their menus, which they do three or four
times a year anyway. A lot of the big chains are locked into supply contracts,
which allow for more price sustainability.”
Scicchitano
said his company is still in good shape regarding food costs, but 2015 could be
another story.
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