A recent visit to a Neapolitan-themed pizza restaurant had limited
options for toppings, only offering traditional pizza of the Italian region of
which they hail. That’s not my style and I felt extremely restricted and
therefore, my experience was not what I wish it could have been for this new
establishment.
In an article by the Nation’s Restaurant News, “Restaurantsplay with customizable bowls,” the ever evolving mindset of the “have it your
way” meal has a new rendition—a bowl. A bowl filled with all the ingredients
you want with nothing you don’t is designed to capture those finicky eaters,
many of which are millennial diners that have grown up having food served to
their particular tastes.
“I’ve had a burger bowl on my menu since the restaurant
opened in March 2007,” said Phil deGruy, owner of Phil’s Grill in Metairie.
“Particularly when it comes to low carb diets and the number of times people
request a burger with no bun, it was really something that I saw as a no
brainer and it’s a stronger seller.”
Many restaurant concepts have gotten on board, from fried
chicken and Asian to Mexican—Taco Bell is now competing with Chipotle’s burrito
bowls with great success. It’s safe to say the bowl has hit the mainstream
consumer, offering versatile servings and modern comfort with a fresh taste and
flavor.
“The Cantina Bowls are bringing more women into the
restaurants,” said Greg Hamer, owner of B&G Foods, which operates more than
50 Taco Bells locations in Louisiana and Texas. “One of the locations in Texas
is located next to a health club and has not had the sales volume of our other
stores, but the release of the Cantina Bowls has increased traffic and sales
for that location.”
Can you think of any other Louisiana restaurants that sell on the “have it your way” concept?
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