“In the past year alone, nearly $3 billion worth of
resources flowed from restaurants out into their communities,” said Dawn Sweeney,
President/CEO of the National Restaurant Association (NRA) and the NRA Education Foundation. “This is standard practice for restaurants, which are
woven into the fabric of every town, neighborhood and crossroads in this
nation.”
The restaurant industry has a long tradition of direct
participation, particularly in local activities. Restaurateurs naturally reach
out to help those who are experiencing hard times by rallying their employees
and customers to fund drives, meal programs, volunteering at rebuilding
projects and other acts of generosity. The NRA video within this post gives an overview of the restaurant industry's "Hunger to Serve."
“Just a few weeks ago, Louisiana restaurateur Greg Reggio
and his partners, Hans Limburg and Gary Darling, known as the Taste Buds, were recognized by the
NRA for several such events, where they gathered their
fellow industry peers,” said Stan Harris, Louisiana Restaurant Association
President/CEO. “They saw the devastating impact tornadoes had on Joplin. Mo.
and Tuscaloosa, Ala. last year and rallied the troops to go feed the
communities.”
For the Taste Buds’ efforts, they received the NRA’s
Restaurant Neighbor Award. Another notable recipient of the NRA Award in 2006
was past LRA Chairman Tommy Cvitanovich, who fed his community at no cost,
including first responders, following Hurricane Katrina.
The total dollar value of charitable contributions by
restaurateurs is striking,” added Sweeney. “As a percent of total sales,
restaurant charitable contributions represent an average of 0.5 percent of
total sales, which is especially impressive considering that operators’ average
income before taxes is typically four to six percent of sales.”
Ninety-eight percent of restaurant operators that make
charitable contributions give to local causes. Twenty-eight percent contribute
to national causes and four percent support international charities.
Dine Out for No Kid Hungry is Sept. 16-22, 2012. |
“Restaurants report sales increases, average coupon
redemption rates of 20 percent high employee morale and customer satisfaction
during this annual fundraising campaign,” said Molly Burke, No Kid Hungry
Campaign Manager.
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