The domination of Social Media in the dialogue of marketing shows no signs of slowing. The restaurant industry is increasingly challenged with keeping pace with this growing trend and many have yet to take advantage of these free tools. In Louisiana, given the number of independent operators, few have the financial resources to hire social media firms to handle these various channels.
The LRA determined in 2010 that it needed to be much more
active with its Social Media and launched its Twitter and Facebook pages.
Currently, the LRA has more than 1,000 followers on Twitter and a growing
Facebook fan base approaching 800 fans.
Every Friday, the LRA finds its new members and welcomes
them with a post on Facebook. Prior to the post, the LRA’s Social Media Director
seeks out new members to tag them in the post.
“There are still so many restaurants that have yet to join
the online community,” said Erica Papillion, LRA Social Media Director. “With a
few committed minutes a day, restaurants could expand their brand’s reach to
potential customers.”
