Showing posts with label A La Carte magazine. Show all posts
Showing posts with label A La Carte magazine. Show all posts

Wednesday, February 5, 2014

A chain-linked restaurant career

Published in the LRA magazine, A La Carte, Winter 2014 edition. By Wendy Waren, VP of Communications. 

Meet Bruce Attinger, 2014 Louisiana Restaurant Association Chairman, a University of Maryland graduate with a B.S. in Biology, who changed the course of his life with his first restaurant job in 1971.  

Bruce Attinger and his wife of 32 years, Jan
grace the cover of the LRA's A La Carte
magazine, Leadership Edition, Winter 2014.
More than 40 years ago, Bruce Attinger began his restaurant career at the Black Steer Restaurant in Washington, D.C. With no previous experience in the business, he took the job at the urging of one of his roommates, Bob Basham, and hit the ground running. His stint as a bartender lasted two short weeks before taking on various positions in the family run business.

Nick Berbakos and his wife, Dottie, owned the Black Steer Restaurant located just a block from the White House and were Attinger’s first mentors in the business.

“I just wanted to learn the business and Mr. Nick gave me a chance and a parking pass,” said Attinger. “The Black Steer was right around the corner from the White House and did 350 covers at lunch, with the clientele made up primarily of the [White House]Press Corps who came to the Black Steer because they couldn’t afford to eat next door at the pricey Sans Souci.”

Working at a restaurant in the nation’s capital, Attinger found that he would have to recognize the town’s movers and shakers.

At the time, Attinger admits he was so apathetic when it came to politics, that Berbakos would instruct him on who was important enough to sit in the main dining room and who to send to the upstairs dining room.

“There was this one guy who I would always send upstairs because he was so arrogant,” Attinger said. “After the first day of testimony in the Watergate trials, the gentleman entered the restaurant and received a standing ovation from the diners. He was Robert Odle, the first to testify in the Watergate trials. From that moment on, he was seated in the main dining room.”

At the early age of 21 and shortly after he started, Berbakos got sick and told Attinger, “I’m going to have to lean on you.” He began learning the ordering process, which on some days were three different meat orders depending on who had the best prices, along with shopping prices from half a dozen produce and grocery houses. During the year and a half he worked there, Berbakos was sick most of that time. Attinger admits, he never seriously considered a future at the Black Steer, because he erroneously assumed Berbakos would turn the restaurant over to his daughters.

“When Mr. Nick came back to work, he was so indebted to me that he gave me a sizeable bonus,” said Attinger. “But again, my roommate, Basham, was egging me to explore other options and ‘go see how corporate restaurants run’.”

Basham and Attinger went to interview with Steak & Ale. Having never gone through a formal interview, Attinger found himself sitting down with a corporate recruiter being asked questions of which he had no answers. What he did instead was ask the interviewer questions, which made the recruiter sit up and take notice.

Wednesday, September 25, 2013

Reach the LRA’s membership with your company’s products & services

A La Carte is the official publication of the Louisiana Restaurant Association and is published quarterly for the membership. It is a four-color publication that features articles of interest concerning the foodservice and hospitality industries in Louisiana. It also show photo spreads of the various chapter events, programs and LRA activities held throughout the year.

Advertising in A La Carte gives you something that no other advertisement can give you in Louisiana—instant access to more than 4,000 decision makers in the Louisiana restaurant industry. It’s an opportunity to bring thousands of potential clients into your showroom.
Owners and managers of the top independent and chain restaurants in the state read A La Carte. The LRA membership is comprised of the leaders in the foodservice industry and your advertisement will be seen by these decision-makers. Reach all your potential customers quickly, efficiently and effectively with an ad in A La Carte. Our readers are your buyers.

Advertising with us is also your most cost-effective means of reaching these industry professionals. In addition to our reasonable rates, there’s never an additional charge for color printing. A 10 percent discount is offered to LRA members as well as standard industry discounts to recognized advertising agencies.
Our current advertisers are: Blue Williams, BMI, Borden/LaFleur Dairy, Brown’s and Barbe’s Dairy, Community Coffee, Fisher & Phillips LLP, Heartland Payment Systems, Hollis Companies, Johnson, Johnson, Barrios & Yacoubian, Louisiana Foodservice & Hospitality EXPO, Louisiana Sweet Potato Commission, LRA Self Insurer’s Fund for Workers’ Compensation, Performance Foodservice-Caro, Reinhart Food Service, ServSafe Alcohol Online, SYSCO Foodservice, Thompson Packers and U.S. Foodservice.

For more information, call Erica Burns at (800) 256-4572 or (504) 454-2277 or via email at eburns@lra.org.