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Effective restaurant owners and
managers know workforce trends can have a huge impact on an establishment’s
success. What might the future hold? Consider these five patterns noted in the
National Restaurant Association’s 2014 Restaurant Industry Forecast and suggestions
on how leaders might prepare:
Labor challenges are beginning to
reemerge. As the nation’s economy strengthens
and unemployment rates trend downward, restaurant operators are likely to see
recruiting and retaining employees become difficult once again. A top-rated
challenge in the pre-recession era, this labor issue was alleviated during the
economic downturn. Restaurant employment growth is set to outpace overall
employment growth for the 15th straight year in 2014,
indicating that there will eventually be a gap between open positions and
available candidates.
Modern recruiting methods can give
businesses a leg up in the hunt for quality employees. Online job boards,
social media outlets such as Facebook and Twitter, and a company’s own website
can generate interest among potential candidates. Likewise, automated
tracking software enables employers to efficiently evaluate their applicant
pool as hiring needs arise.
Employee turnover is on the rise. Similarly to relieving some employee recruitment challenges, the
recession also affected employee turnover. As jobs became scarcer in the
overall economy, people tended to stay longer in their existing positions. Now,
turnover rates are beginning to rise again as the economy improves. Further
complicating the matter is the fact that employee
turnover in the restaurant industry is typically higher than
the overall private sector because of the higher number of students and
seasonal employees.
Putting a premium on keeping existing
employees can ease the need to fill openings. Retention strategies
might include taking a personal interest in workers, making sure they have the
tools and knowledge to do their jobs well, encouraging communication in order
to resolve issues quickly and recognizing performance to demonstrate that staff
efforts are valued.
The prime restaurant labor pool is
shrinking. Traditionally, 16- to 24- year-olds
have been a prime demographic in the restaurant industry workforce, but that
may change within the next decade because labor force participation by this age
group is rapidly declining. Currently, about four in 10 restaurant industry
employees are 16- to 24-year-olds, so operators will likely need to find new
labor pool options in the years ahead.
Leaders who are able to “think
outside the box” might discover unconventional
but effective sources of talent. Marnie Swedberg, owner of Solutions
Over Coffee Espresso Cafe and M&K Takeouts in Warroad, Minn., says she
loves to hire people returning to the workforce after years of raising kids.
“Talk about awesome in a restaurant! Multitasking mavens responsible for
everybody and everything, compassionate, willing to work long and hard without
big expectations or rewards … I mean, moms are the best.”
The workforce is getting older. The demographics of the U.S. population are changing, and so are
the demographics of the labor force. While overall population growth is
slowing, growth in the older adult demographic is speeding up, and those
individuals are also staying in the workforce longer.
That growing 55-and-older segment
might be the solution to many hiring dilemmas in the restaurant industry. Not
only will the sheer number of potential employees in this age range be
impressive, these seasoned workers often bring much to the table. As noted by
Claire Raines and her co-authors of “Generations at Work,” baby boomers on the
job typically are service-oriented, driven, good team players, eager to please,
good at relationships and willing to go the extra mile.
Restaurant operators are ramping up
training. More than half of restaurant
operators plan to devote more resources to employee training this year,
especially quickservice operators. The benefits are two-fold in that it can be
a way to enhance productivity in the operations as well as a retention tool to
develop the workforce internally.
While it’s true some employees might
take the skills they develop to other establishments or industries, your
investment in their education can promote confidence in their potential
and commitment to long-term employment. Taking time to explore learning
opportunities such as the National Restaurant Association’s ManageFirst Program can
lead to better employee performance now and fewer turnover issues in the future.
This content was provided by NRA
partner CareerBuilder.
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