According to Gary Patterson, executive chef/culinary for
McCormick & Company, developing tasty, healthful kids’ meals takes as much
work and creativity as preparing fine-dining dishes. “They've got to be
appealing and have flavor,” he says.
Patterson recently oversaw the food preparation for the
National Restaurant Association’s second annual Kids LiveWell
Recipe Challenge, of which McCormick is a founding partner.
He said he was impressed with not only the sophistication of this year’s
recipes, but also the more mature palates of the young children judging the
contest. He talked about the importance of the competition and the future of
kids’ meals at restaurants.
Why is it important for restaurateurs to offer more
healthful meals for kids? Consumer demand for more healthful meals is a trend that’s
maturing. We've all known for some time that we've needed to eat healthfully,
and right now more people than ever before are aware of what they’re putting
into their bodies and the way they eat.
What should restaurateurs understand about child nutrition
and creating healthful kids’ meals? It’s more than just creating a recipe that looks
nutritiously sound. The food has to be appealing. The children or young adults
need to feel that the food has flavor, that it’s not just something that’s
‘good for them.’
How do you do that? You have to work as hard as any chef working on an
international recipe. When you focus on children, you have to understand what
it is that kids enjoy eating. Sometimes it’s about stealth health. For example,
think about using spaghetti squash in a dish that may normally have pasta in
it. Maybe you can add it in with the pasta and keep your traditional sauce.
It’s really a little bit of everything; there’s no straight line to the target.
Do you think chefs and restaurants are succeeding? Absolutely. Ten or 15 years ago, if you had healthier items
on the menu, it was a real challenge to keep them in the menu mix. Parents were
so drilled into giving their kids what they wanted: fried chicken nuggets and
French fries or a burger. And all of those are fine in moderation, but at the
end of the day, you have to get parents eating healthfully and help them teach
their children, too. It’s great that when they go out to eat now, there are all
of these menu selections to point to, instead of having them go the easy route
and get the meal that comes with some toy.
Do you think kids are more sophisticated now about what they
want to eat? How do you appeal to that, and what makes a successful kids’ meal? That’s a double-edged question, because when you talk about
children’s appetites and how what they will eat is changing, it really depends
on the sophistication of the parents. I’m not a psychologist, but if parents
are willing to try and eat new things and are always open, the children are
going to do the same thing. I think it’s about every restaurant at every level
having opportunities to present healthful options for children. That way, it’s
not just the high end, fine-dining restaurants; it’s quickservice, counter
service — those kinds of restaurants, too. All of them need to reach and strive
for the same thing.
Is the Kids LiveWell Recipe Challenge a good idea? Is it
making strides? I think it is. I don’t know the exact number of entries we
had last year, but I understand we had more this year. And these are
top-of-the-line, large restaurant companies joining in — especially on the
contract foodservice side. Those companies are really focused on this
wholeheartedly and have really embraced it. They know that healthful eating is
just going to become a part of the maturing of children’s and young adults’
appetites.
At the end of the day, what should chefs and restaurateurs
seek to achieve? If we’re talking in general about offering healthier
options, we should be thinking about moderation, understanding that flavor doesn't just come from fat and cream and salt. There are a lot of places it does come from: cooking techniques, caramelization, slow cooking and roasting.
It also comes from cooking with herbs and spices. Looking in different places
for all of those flavors, whether it’s from an acid or vinegar or lemon or lime
juice, or just using herbs and spices, whether they’re fresh or dry, they’re
all going to work in some way in a soup or salad or pasta dish.
The Kids LiveWell
Recipe Challenge, held this year April 4-5 in Baltimore, showcases
creative, healthful kids’ menu items at restaurants and foodservice operations.
All of the recipes must meet the criteria of the NRA’s Kids LiveWell program
as well as the USDA’s
MyPlate nutrition guidelines.
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