Monday, June 24, 2013

Tales of the Cocktails offers industry education AND a lot of fun

Louisiana Restaurant Association members receive special discount.

In its 11th year, Tales of the Cocktail (TOC) boast the theme, “Drink It In!” This summer, July 17-21, 2013 in New Orleans, the industry’s most influential bartenders and spirit lovers from around the globe will drink in every ounce of cocktail knowledge and culture at the world’s premier cocktail festival.

“As is the past, the industry continues to hold back their most intriguing and exciting seminar content for TOC and this year is no exception,” said Paul G. Tuennerman, Co-Founder of TOC. “Where else but TOC can you expect to have your mind blown all night long as folks pull out every stop in an effort to entertain and delight our guests.”

Philip Duff, 2012 Spirited Award
Recipient, World's Best Presenter
Are you in the mind blowing business? Are you using your bar business to maximize your profits? There’s always more to learn and TOC is the place to literally and figuratively, Drink It In!

“Louisiana Restaurant Association (LRA) members are fortunate to have this five day event of educational seminars, tasting rooms, competitions and more right here at home,” said Wendy Waren, LRA VP of Communications and TOC Ambassador. “This year, Tales is offering members a discount to attend.”

Of the more than 200 events and seminars, LRA members might be particularly interested in How to Run a Successful Bar Business presented by Bar Smarts.” Back by popular demand, this updated and expanded full-day seminar will be led by Philip Duff (Spirited Awards’ World’s Best Presenter 2012) and acclaimed spirits consultant Andy Seymour, with additional panelists including Cedd Moses, Sean Muldoon, Paul Tanguay and many others. Broken down into their sessions, and attendees completing all three will receive a Certificate from Bar Smarts.
Mark Ridgwell
The School of Spirits with Mark Ridgwell package, a special four-seminar crash course dives into gin, vodka, scotch and American whiskey—four behemoths of the spirits world. Every bartender knows them, but how well? In four short days, attendees will be well on their way to mastering the big four with a School of Spirits diploma to show for it.

Each School of Spirits with Mark Ridgwell includes: Gin. A product of the Marketeer or TasteMaker?; Vodka. Spirit for Fashionistas or TasteMakers?; Scotch. A Spirit Full of Baggage or Taste?; American. In Fashion Yes, but a Match for Scotch?

“Tales of the Cocktail has something for everyone, from the veterans to the newbies to the hospitality industry,” said Ann Tuennerman, Co-Founder of TOC. “For LRA members interested in attending, a special code “LRA2013” gives members a 10 percent discount. We try to keep our prices very reasonable so this is a lagniappe.”

These seminars and so much more awaits you and your professional staff July 17-21. Visit for more information.

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