Monday, June 17, 2013

Take a stand and be a part of the fight against cancer

MasterCard Kicks-Off the 2013 "Dig In & Do Good" Program

This summer, MasterCard is once again supporting Stand Up to Cancer (SU2C) by offering the restaurant community and their patrons an opportunity to help raise money in support of cancer research through its national marketing campaign "Dig In and Do Good."

Louisiana Restaurant Association members are encouraged to Dig In & Do Good! Taking part in the program is easy and rewarding, as all of us have a story of how cancer has impacted our family, friends or co-workers.

SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization, raises funds to accelerate cancer research that can get new therapies to patients quickly and save lives. The program celebrated its 5th anniversary and during that time has launched 40 ground breaking clinical trials.

From July 12 to September 28, 2013, when MasterCard cardholders spend $10 or more for a meal on their card, MasterCard will donate up to $4 million to Stand Up to Cancer--one precious cent at a time.

It's easy for your restaurant to participate in this program--simply promote the program and MasterCard makes the donation! Digital and social media materials are available online at no cost. In addition to this, you can use any of the print materials by downloading and printing them yourself. To get your materials, click here.

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