The National
Restaurant Association’ s Manage My Restaurant has articles in categories such as
Marketing and Sales, Workforce Engagement, Food and Nutrition and Operations.
Visit Manage My Restaurant here for this and other helpful tips.
Make your
brand stand out at trade shows, food fairs and festivals. Most visitors pass by
your booth or table only once, so you need to grab their attention immediately.
Generally, you have three to five seconds to do so. Here are some ways to stand
out:
Spend time
and effort on graphics and messaging. Working with professional designers
and contractors who build trade show
booths, as well as printers and copywriters. Copywriters can help you
create a slogan or tag line for your brand that will really stick. Make sure it
interests attendees at first glance so they stop by to learn more.
Create an
experience at your booth. Make your booth stand out by creating a fun
experience that allows visitors to engage with your brand. Trade show games with
prizes and photo booths create buzz and draw attention – often just because of
the crowd.
Entice them
to return. Even if you have a great booth design, contest or samples,
there’s no guarantee attendees will think about you after they walk away.
That’s why it’s important to do something that makes them think about you
later. For example, if you offer a photo booth, include a code and text on the
picture to drive them to your website. When visitors enter the code on your
site, they receive a discount on your product or service. That encourages them
to visit your booth, hang out for a while and return to your brand later.
Capture
their contact information. Invest in a small scanner so you can easily capture
their contact to information to follow up and potentially create a long-term
relationship.
This content
was provided by Primary
Color. For more information contact Paul Wartman at 949.370.4255
or paulwartman@primarycolor.com
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