Tea has
antioxidants which can lower LDL cholesterol, thereby reducing the risk of
heart disease. It can also prevent the formation of potential carcinogens in
the body, reduce acne, increase bone strength, is a great digestive aid, hones
mental focus, boosts memory, stimulates metabolism and studies have shown the
tannins have the ability to fight viruses such as influenza by boosting immune
response.
We love iced tea
and sweet iced tea in Louisiana, and at the Louisiana Restaurant Association, and it is one of the most popular non-alcoholic
beverages ordered in restaurants. It’s not only a refreshing liquid option for
customers; it’s also highly profitable for restaurants. The average pitcher of
iced tea averages about $0.06 in most of the country, based on ½ gallon of
water and two tea bags. With the average cost for a glass of tea being
$1.50, there’s a significant benefit for restaurants to serve it. The
profitability percentage decreases when sugar is added.
In the June 2012
American Express Marketing Brief featuring “What diners are Drinking as Spring
Heats Up,” 25 percent of those surveyed responded that they had purchased an
iced tea from a restaurant at least once in the past month and 99 percent said
they were more likely to purchase the beverage during the summer.
Of the iced tea
drinkers polled by American Express in May, six out of 10 reported drinking it
at least once a week and 21 percent said they did their consuming in restaurants.
Ordering iced
tea in restaurants often comes with free refills which also impacts the
restaurant’s profitability. However, of all the offerings it maintains the
highest profit margins in the beverage category.
The survey also
indicated that consumers are increasing their favor for flavored iced teas and
28 percent of respondents said they were very likely to order it, if it is
offered. Berry was the highest ranked for consumer’s likelihood to order at 90
percent, followed closely by peach (85 percent) and mango (81 percent).
The survey also
revealed that 51 percent preferred iced tea served in a glass and brought to
the table versus 27 percent who found it appealing to serve from a pitcher
tableside. Accompaniments widely varied, but nearly one half of iced tea
drinkers preferred a lemon wedge and 37 percent added sugar and a resounding 63
percent used an artificial sweetener such as Splenda, Sweet N Low,
Equal/NutraSweet or Truvia.
This begs the
question “how do you take your iced tea?”
No comments:
Post a Comment