The Gulf Seafood Institute (GSI), a leading voice for the
Gulf of Mexico and the seafood it produces, has a new Interim Executive
Director. Ewell Smith, former executive director of the Louisiana Seafood
Promotion and Marketing Board, will immediately assume the interim leadership
role.
GSI represents all aspects of the industry. Its mission is
to protect the Gulf’s unique culture and environment while elevating the Gulf
seafood brand with consumers, consumers, customers and policy leaders through
advocacy, education and science. Its board represents every Gulf state as well
as every aspect of the industry—both commercial and recreational—and is
positioned to be a leading voice on key issues including sustainability,
seafood safety, and disaster mitigation and recovery, and data collection.
“I am excited to once again be involved with Gulf fisheries
as the Interim Executive Director of the GSI, and to help them grow their
mission,” said Smith, who led Louisiana’s state seafood board for more than 12
years. “I am humbled to have this opportunity, given the depth and level of
leadership experience of the board comprised of fishery leaders from each of
the five Gulf States.”
Smith was instrumental in establishing marketing events that
gave Louisiana seafood worldwide exposure. Smith worked closely with the
National Oceanic and Atmospheric Administration (NOAA) to establish the Great American Seafood Cook Off, seen on PBS and the Food Network. In addition, the
Louisiana Seafood Cool Off, the Oyster Eating Challenge, the Louisiana Seafood
Festival and signature “Po-boy Builds” at the Super Bowl and White House
garnered billions of media impressions during his tenure.
Smith said, “It is particularly exciting for me that the
Louisiana Restaurant Association and Florida Restaurant and Lodging Association
have become strategic partners in the advancement of Gulf seafood. Their
combined voices give our seafood leaders and communities the ability to
leverage collective efforts representing two of the Gulf’s most co-dependent
and important sectors that translate into tens of thousands of jobs, and
millions of dollars in income for state and local governments.”
“Ewell’s team took a local grassroots program and grew it to
a national level,” said GSI board member Stan Harris, President/CEO of the
Louisiana Restaurant Association. “He pulled the LRA into the fold by putting
the spotlight on our chefs and restaurateurs. It became a win-win for the state’s
fishing communities and chefs; as national media embraced the message of ‘cooking
with Louisiana seafood’.”
At the Louisiana Seafood Board, Smith led market
development, promotional activities and educational outreach for all of
Louisiana’s seafood products, leading them into international prominence.
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